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Retail Marketing by Frank Quix, van der Kind Rob

Retail Marketing

by Frank Quix , van der Kind Rob
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Book cover type: Paperback
  • ISBN13: 9789001807924
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Taylor & Francis Group
  • Publisher Imprint: N/A
  • Publication Date:
  • Pages: 576
  • Original Price: GBP 96.99
  • Language: English
  • Edition: 1
  • Item Weight: 930 grams
  • BISAC Subject(s): General

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.

Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.

Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.

Frank Quix is Managing Director of Q&A Research and consultancy, the Netherlands

Rob van der Kind is Professor of Strategic Retail Marketing at the University of Amsterdam, the Netherlands

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