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Retail Marketing Management

by Helen Goworek
Save 17% Save 17%
Current price ₹8,122.00
Original price ₹9,747.00
Original price ₹9,747.00
Original price ₹9,747.00
(-17%)
₹8,122.00
Current price ₹8,122.00

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Book cover type: Paperback
  • ISBN13: 9780273758747
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Pearson Education Limited
  • Publication Date:
  • Pages: 368
  • Original Price: GBP 61.99
  • Language: English
  • Edition: N/A
  • Item Weight: 656 grams
  • BISAC Subject(s): Industries / Retailing and Mail Order

Helen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including 'B2B Marketing and Supply Chain Management'. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability.

Dr Peter McGoldrick has held four Professorial posts in Retailing, currently at the University of Manchester, UK. He has published several books and over 150 research outputs, including in the Journal of Retailing and the Harvard Business Review. Best paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science.

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