Retailing: Environment and Operations

Name: Retailing: Environment and Operations
Brand: Cengage Learning EMEA
SKU: 9781861525338
Price: 10113.0 INR
Availability: InStock

by Andrew (Manchester Business School) Newman

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ISBN13: 9781861525338
Binding: Paperback
Subject: N/A
Publisher: Cengage Learning EMEA
Publisher Imprint: Cengage Learning EMEA
Publication Date: December 20, 2001
Pages: 512
Original Price: GBP 78.99
Language: English
Edition: New ed
Item Weight: 1042 grams
BISAC Subject(s): Industries / Retailing

About The Book

Retailing: Environment and Operations is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related studies. It covers all the key areas of retailing activity and the supply chain. The text introduces and integrates appropriate business, consumer and social concepts to provide an effective framework for the study of retailing, specifically within the UK. It focuses on how managers and professionals in the consumer supply chain can improve their market effectiveness and operational efficiency. Written in an accessible style, Retailing: Environment and Operations is designed for use on a single one-year course, a double one-semester module or two one-semester modules. The book is written in language accessible to the student and future manager. It builds on simple concepts to provide a sound foundation for further critical studies in retailing and service management. The analysis is illustrated with numerous case studies, tip/examples and discussion topics.Retailing: Environment and Operations is ideal for first year students on a degree or higher diploma course in retailing, service management or marketing.

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