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Rethinking Business Anthropology: Cultural Strategies in Marketing and Management

by Alf H. Walle
Save 35% Save 35%
Current price ₹12,777.00
Original price ₹19,656.00
Original price ₹19,656.00
Original price ₹19,656.00
(-35%)
₹12,777.00
Current price ₹12,777.00

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Book cover type: Hardcover
  • ISBN13: 9781906093907
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: T&F
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 232
  • Original Price: GBP 160.0
  • Language: English
  • Edition: N/A
  • Item Weight: 490 grams
  • BISAC Subject(s): General

Qualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement. Although many recent books provide nuts-and-bolts advice regarding the field, Rethinking Business Anthropology: Cultural Strategies in Marketing and Management discusses the intellectual traditions from which the discipline has emerged and how this heritage opens up new vistas for business research. Gaining these broader perspectives is essential as business anthropologists transcend being mere research technicians and seek to influence organizational policies and strategies.

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