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Rethinking Creativity by Robert W. Weisberg

Rethinking Creativity

by Robert W. Weisberg
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Book cover type: Hardcover
  • ISBN13: 9781108479400
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Publication Date:
  • Pages: 516
  • Original Price: USD 155.0
  • Language: English
  • Edition: N/A
  • Item Weight: 1016 grams
  • BISAC Subject(s): Cognitive Psychology & Cognition

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

Weisberg, Robert W.: - Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.

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