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Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project

by Christophe Midler
Save 35% Save 35%
Current price ₹5,478.00
Original price ₹8,427.00
Original price ₹8,427.00
Original price ₹8,427.00
(-35%)
₹5,478.00
Current price ₹5,478.00

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Book cover type: Hardcover
  • ISBN13: 9781138037205
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Auerbach Publications
  • Publication Date:
  • Pages: 178
  • Original Price: GBP 65.99
  • Language: English
  • Edition: N/A
  • Item Weight: 1202 grams
  • BISAC Subject(s): Management Science, Project Management, and Engineering (General)

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

Christophe Midler, Bernard Jullien, Yannick Lung

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