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Retouren im Online-Handel. Analyse von Methoden zur Optimierung by Buchner, Florian

Retouren im Online-Handel. Analyse von Methoden zur Optimierung

by Florian Buchner
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Book cover type: Paperback
  • ISBN13: 9783668030596
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 32
  • Original Price: USD 26.9
  • Language: German
  • Edition: N/A
  • Item Weight: 55 grams
  • BISAC Subject(s): Management

Projektarbeit aus dem Jahr 2015 im Fachbereich BWL - Handel und Distribution, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Veranstaltung: E-Business, Sprache: Deutsch, Abstract: Im Online-Handel werden Retouren zu einer gro en logistischen Herausforderung. Je nach Branche und Produktart retournieren Kunden bis zu 35 % der gekauften Ware an den Händler zurück. Die Prozesse für die Wiedereingliederung der Ware verzehren personelle, zeitliche und finanzielle Ressourcen. Diese Belastungen generieren einen Anreiz, besonders effektive und effiziente Lösungen zu entwickeln, um einerseits die Aufwände gering zu halten, andererseits weiterhin eine hohe Kundenzufriedenheit zu gewährleisten. Namhafte Firmen haben bereits die Potenziale, die im Retourenmanagement liegen, erkannt. So werden Methoden und Verfahren angewandt, die das Handling der Retouren erleichtern und schneller in den Verkaufsprozess zurück gelangen. Darüber hinaus bieten viele Logistikdienstleister in ihrem Angebotsportfolio ein externes Retourenmanagement an, um Händler und Hersteller zu entlasten. Das Ziel der vorliegenden Arbeit ist es, Methoden zur Optimierung von Retouren im Online-Handel aufzuzeigen und zu bewerten. Dabei stellt sich der Autor folgenden Fragen: Welche Rahmenbedingungen gelten für den Online-Handel? Welche Methoden werden zur Optimierung von Retouren angewandt? Wie kann eine Beurteilung dieser Methoden stattfinden? Und welche Methode ist für welches Unternehmen geeignet?

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