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Review Comment Analysis for E-Commerce by Rong Zhang, Aoying Zhou, Wenzhe Yu

Review Comment Analysis for E-Commerce

by Rong Zhang , Aoying Zhou , Wenzhe Yu
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Book cover type: Hardcover
  • ISBN13: 9789813100046
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: World Scientific Publishing Company
  • Publisher Imprint: World Scientific Publishing Company
  • Publication Date:
  • Pages: 172
  • Original Price: USD 91.0
  • Language: English
  • Edition: 1
  • Item Weight: 431 grams
  • BISAC Subject(s): Electronic Commerce

This book presents the recent achievements on the processing of representative user generated content (UGC) on E-commerce websites. This large size of UGC is valuable information for data mining to help customer/object profiling. It provides a comprehensive overview on the concept of customer credibility, object-oriented review summarization technology and content-based collaborative filtering algorithm. It covers a feedback mechanism which is designed to discover customer credibility, which is used to define the professional degree of review content; product-oriented review summarization for restaurants or trip arrangements, and introduced content-based collaborative filtering for product recommendation.

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