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Revista ComInt 05: Endomarketing by Torres Flórez, Jeannette M.

Revista ComInt 05: Endomarketing

by Jeannette M. Torres Flórez , Profesionales de Latinoamerica , Editorial Dircom
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Book cover type: Paperback
  • ISBN13: 9798562506702
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 102
  • Original Price: USD 8.0
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 159 grams
  • BISAC Subject(s): General

En gran parte, debido a la pandemia COVID-19, la Comunicación Interna -CI-, está en un nuevo momento, un gran momento donde ha logrado evidenciar su aporte fundamental e indiscutible para que las organizaciones y marcas de todo tipo conecten con sus audiencias y logren mantenerse fuertes y a flote, contando con sus equipos como los mejores aliados para alcanzar los propósitos comerciales, sociales y reputacionales que se propongan como parte de su estrategia organizacional.Y es desde esa orilla, desde donde quienes tenemos pasión por la CI debemos prepararnos para nuevas conquistas, mucho más retadoras, en las que nos esperan océanos azules plenos de oportunidades sí y solo sí contamos con lo necesario para identificarlas y potenciarlas. Es por eso, que el Grupo DIRCOM dedica junto a los autores, esta edición de la Revista ComInt a poner sobre la mesa las herramientas con las que hoy cuenta la comunicación interna para atravesar por las aguas de la innovación permanente y llevar a buen puerto la tarea de poner en común a las organizaciones y sus colaboradores con la claridad, impacto, llamado a la acción, a la participación y a la co-construcción, que justamente el nuevo panorama mundial exige.

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