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Rhetorical and Critical Approaches to Public Relations II

by Robert L. Heath , Elizabeth L. Toth , Damion Waymer
Save 35% Save 35%
Current price ₹21,996.00
Original price ₹33,839.00
Original price ₹33,839.00
Original price ₹33,839.00
(-35%)
₹21,996.00
Current price ₹21,996.00

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Book cover type: Hardcover
  • ISBN13: 9780805864236
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 392
  • Original Price: GBP 260.0
  • Language: English
  • Edition: 2 ed
  • Item Weight: 658 grams
  • BISAC Subject(s): Communication Studies

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.

Heath, Robert L.; Toth, Elizabeth L.; Waymer, Damion

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