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Rhetorical Audience Studies and Reception of Rhetoric: Exploring Audiences Empirically by Jens E. Kjeldsen

Rhetorical Audience Studies and Reception of Rhetoric: Exploring Audiences Empirically

by Jens E. Kjeldsen
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Book cover type: Hardcover
  • ISBN13: 9783319616179
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 339
  • Original Price: EUR 159.99
  • Language: English
  • Edition: 2018
  • Item Weight: 572 grams
  • BISAC Subject(s): General, Media Studies, and Sociology / General

Provide fresh ways of conceptualizing and assessing audience responses
Documents the benefits of audience research for rhetoricians
Includes chapters that illustrate overlooked methodologies applied to a variety of genres and media

Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication at University of Bergen, Norway. He has written extensively about rhetoric, visual communication and argumentation, speech making, speech writing and PowerPoint-presentations. Kjeldsen is President of the Rhetoric Society of Europe and co-founder and longtime chief editor of the research journal Rhetorica Scandinavia. Several of his publications, including two edited collections, deal with reception-oriented approaches in the field of rhetoric.

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