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Rhetorical Criticism: A Study In Method

by Edwin Black
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Current price ₹2,169.00
Original price ₹2,603.00
Original price ₹2,603.00
Original price ₹2,603.00
(-17%)
₹2,169.00
Current price ₹2,169.00

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Book cover type: Paperback
  • ISBN13: 9780299075545
  • Binding: Paperback
  • Subject: N/A
  • Publisher: University of Wisconsin Press
  • Publisher Imprint: University of Wisconsin Press
  • Publication Date:
  • Pages: 198
  • Original Price: GBP 14.99
  • Language: English
  • Edition: N/A
  • Item Weight: 270 grams
  • BISAC Subject(s): Rhetoric

Winner, Speech Communication Association Award for Distinguished Scholarship

This is a book that, almost singlehandedly, freed scholars from the narrow constraints of a single critical paradigm and created a new era in the study of public discourse. Its original publication in 1965 created a spirited controversy. Here Edwin Black examines the assumptions and principles underlying neo-Aristotelian theory and suggests an alternative approach to criticism, centering around the concept of the "rhetorical transaction." This new edition, containing Black's new introduction, will enable students and scholars to secure a copy of one of the most influential books ever written in the field.

Edwin Black was professor of communication arts at the University of Wisconsin-Madison, and the co-author, with Harry P. Kerr, of American Issues (1961). He was the co-editor, with Lloyd F. Bitzer, of The Prospect of Rhetoric (1971).

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