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Ricerca nel settore dell'ospitalità by Agutaya, Christian Anthony

Ricerca nel settore dell'ospitalità

by Christian Anthony Agutaya
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Book cover type: Paperback
  • ISBN13: 9786209104886
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 72
  • Original Price: GBP 38.19
  • Language: Italian
  • Edition: N/A
  • Item Weight: 109 grams
  • BISAC Subject(s): Methodology

Il libro fornisce ai lettori una solida base di concetti di ricerca e approcci metodologici fondamentali, tratti dalla diversit� presente nel settore dell'ospitalit�. Vengono trattate tutte le fasi del processo di ricerca, tra cui l'identificazione del problema, la progettazione dello studio, la raccolta e la misurazione dei dati attraverso il campionamento e la pubblicazione dei risultati. Le metodologie qualitative, quantitative e miste sono spiegate attraverso studi di casi reali per mostrare come questi risultati influenzino il processo decisionale e le aree che potrebbero essere difficili da misurare. Inoltre, viene fornita una formazione su come applicare le strutture IMRAD per l'analisi dei dati qualitativi, le tecniche di generazione dei sondaggi, la modellazione multilivello e le applicazioni specializzate di report narrativi per i settori dell'ospitalit�, della ristorazione, del servizio clienti e dell'analisi dei servizi sanitari. I big data e la sostenibilit� tecnologica sono due recenti progressi nella ricerca sull'ospitalit� che vengono trattati in questo libro, preparando studiosi e studenti a produrre risultati di ricerca perspicaci e pratici.

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