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Riorganizzazione dei processi per una commercializzazione efficace by Ranjan, Aditya

Riorganizzazione dei processi per una commercializzazione efficace

by Aditya Ranjan
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Book cover type: Paperback
  • ISBN13: 9786200685032
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 76
  • Original Price: GBP 47.76
  • Language: Italian
  • Edition: N/A
  • Item Weight: 114 grams
  • BISAC Subject(s): Production & Operations Management

Il processo di trasformazione delle conoscenze acquisite nella ricerca e sviluppo per introdurre con successo nuovi prodotti sul mercato costituisce una competenza chiave di un'azienda innovativa. Questo processo di introduzione di nuovi prodotti � stato studiato presso un'azienda produttrice di strumenti. Il processo di commercializzazione coinvolgeva diversi reparti e il flusso di processo mancava di integrazione funzionale. L'attuale processo di introduzione mancava inoltre di una serie di processi di gestione, di cicli di feedback strutturati per il trasferimento delle informazioni e di metriche dei dati per la valutazione e l'analisi del processo. Di conseguenza, le informazioni relative alla conoscenza del prodotto andavano perse nel processo, creando compartimenti isolati di informazioni. Si � inoltre osservato che i problemi creatisi nelle fasi precedenti del processo si sono propagati a cascata, con un effetto di amplificazione. Questo, combinato con la microgestione dei risultati dei processi chiave e una documentazione inadeguata, ha portato a un fenomeno di "firefighting" durante il processo di introduzione del prodotto. Il libro discute questi problemi in modo molto dettagliato, insieme alle loro cause ed effetti. Inoltre, presenta un nuovo processo riprogettato che risolve le ridondanze esistenti, rendendo il processo di commercializzazione esistente pi� efficace ed efficiente.

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