Rôle de la radio et de la télévision dans la diffusion de l'information
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L'objectif principal de l'étude était de déterminer les habitudes d'exposition des agriculteurs à la radio et à la télévision et de déterminer l'efficacité de la radio et de la télévision dans la diffusion d'informations agricoles telles qu'elles sont perçues par les agriculteurs. Les données ont été recueillies auprès de 100 auditeurs de radio et de 100 téléspectateurs sélectionnés au hasard par le biais d'entretiens personnels entre novembre 2007 et juin 2008. Dans le cas de la radio, parmi les dix-sept programmes agricoles nationaux et régionaux diffusés, les agriculteurs n'ont été plus ou moins exposés qu'à huit programmes. Parmi ces huit programmes, shamol Sylhet (régional) arrive en tête, suivi de desh- amar- mati- amar (programme national), ajker chasabad (programme régional), etc. D'une manière générale, la plupart des personnes interrogées (85%) ont été peu ou moyennement exposées aux programmes agricoles diffusés à la radio. Parmi tous les programmes agricoles diffusés à la radio, les agriculteurs préféraient connaître les informations relatives à la valeur marchande des produits agricoles, suivies des questions-réponses, etc. En ce qui concerne la télévision, parmi les cinq programmes agricoles sélectionnés et diffusés sur cinq chaînes par satellite (BTV World, Channel-I, Banglavision, Rtv et ATN Bangla), les agriculteurs préfèrent les informations relatives à la valeur marchande des produits agricoles, suivies de questions-réponses, etc.
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