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Role of Emotions in Preventative Health Communication by Jessica Gall Myrick

Role of Emotions in Preventative Health Communication

by Jessica Gall Myrick
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Book cover type: Hardcover
  • ISBN13: 9780739191477
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 312
  • Original Price: GBP 110.0
  • Language: English
  • Edition: N/A
  • Item Weight: 635 grams
  • BISAC Subject(s): General

The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions--fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation--and discusses the roles these emotions play in health campaigns, health journalism, health information seeking, and eHealth.

Jessica Gall Myrick is assistant professor in the Media School at Indiana University.

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