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Role of Social Media in Influencing Consumer Purchase Behavior and Brand Loyalty

by Buddha Phani Vardhan
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Current price ₹2,206.00
Original price ₹2,989.00
Original price ₹2,989.00
Original price ₹2,989.00
(-26%)
₹2,206.00
Current price ₹2,206.00

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Book cover type: Paperback
  • ISBN13: 9782299048475
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Buddha Phani Vardhan
  • Publisher Imprint: Buddha Phani Vardhan
  • Publication Date:
  • Pages: 288
  • Original Price: GBP 25.99
  • Language: English
  • Edition: N/A
  • Item Weight: 386 grams
  • BISAC Subject(s): Internet / Social Media, General, and General

Consumer behaviour is comparatively a new field of study, which evolved just after the Second World War. The seller's market has disappeared, and buyer's market has come up. This has led to paradigm shift of the manufacturer's attention from product

to consumer and specially focused on the consumer behavior (Dheeraj Sharma, 2015). The evaluation of marketing concept from selling concept to consumer-oriented marketing, has resulted in consumer behaviour becoming an independent discipline. (Kotler, 2012)

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