Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Routledge Reader on Electronic Media History

by Donald G. Godfrey
Save 35% Save 35%
Current price ₹6,447.00
Original price ₹9,917.00
Original price ₹9,917.00
Original price ₹9,917.00
(-35%)
₹6,447.00
Current price ₹6,447.00

Imported Edition - Ships in 12-14 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9780415827560
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 782
  • Original Price: GBP 75.99
  • Language: English
  • Edition: N/A
  • Item Weight: 1538 grams
  • BISAC Subject(s): Media Studies and Communication Studies

Electronic media history is steadily assuming a central role in the study of mass communications, radio, television popular culture, journalism, and the new electronic media platforms. This collection of research essays from the major publications in the electronic media discipline illustrates the growth and development of electronic media research from its earliest appearance to current day. Representing a wide variety of topics and scholarship, the articles included here demonstrate landmark research in the field, and illustrate varied methodological approaches to historiography. This book provides essays from a variety of authors and diverse methodological approaches within electronic media historiography as applied to a spectrum of topics. It illustrates the strong tradition of media history and the evolution of both topics and methods. This "Reader" reflects not just what has been covered, but how coverage has changed in the evolution of research. It illustrates the foundations of the field as well as the continuing need for research.

Media archival collections have grown and represent an increasing acknowledgement of and opportunity within electronic media history. The objects of media history are as broad as the term itself. Today's historians build on existing research just as today's electronic media engineers and scientists reference the historical patents and technology of the past.

Appropriate and apt as a textbook for graduate and undergraduate courses in a wide variety of subjects and disciplines -- Broadcasting; Electronic Media History; Journalism; Mass Communication; Media Studies; Telecommunications; Media History, and others - this distinctive collection demonstrates how electronic media research has evolved and lays the groundwork for future study.

Donald G. Godfrey is Professor Emeritus at the Walter Cronkite School of Journalism and Mass Communications at Arizona State University. He is a Past President of the Broadcast Education Association (BEA); served as President of the National Council of Communication Associations (CCA); as editor of the Journal of Broadcasting and Electronic Media for four years; and is former Curator of the CBS-KIRO Milo Ryan Phonoarchive, a CBS Radio News World War II archive, today at the National Archive, Washington, D.C.

Susan L. Brinson is Professor of Communication at Auburn University. Her research focuses on television history, broadcast regulation, and media representations of identity. She is the author of two books and co-editor of an anthology. She served as editor of the Journal of Broadcasting and Electronic Media for three years.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us