Rumor: El lobo cogido por las orejas

Name: Rumor: El lobo cogido por las orejas
Brand: Independently Published
SKU: 9798195432256
Price: 1082.0 INR
Availability: InStock

by Luis Roncallo Fandiño

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ISBN13: 9798195432256
Binding: Paperback
Subject: N/A
Publisher: Independently Published
Publisher Imprint: Independently Published
Publication Date: May 3, 2026
Pages: 110
Original Price: GBP 9.57
Language: Spanish
Edition: N/A
Item Weight: 159 grams
BISAC Subject(s): Semiotics & Theory

About The Book

Rumor. El lobo cogido por las orejas es una reflexi�n aguda sobre uno de los fen�menos m�s antiguos, peligrosos y persistentes de la comunicaci�n humana: el rumor.

A trav�s de ejemplos hist�ricos, sociales, pol�ticos, empresariales y cotidianos, Luis Roncallo Fandi�o analiza c�mo una palabra mal dicha, una verdad deformada o una mentira repetida pueden destruir reputaciones, afectar organizaciones, quebrar relaciones, alterar la opini�n p�blica y deteriorar la imagen de personas, ciudades, empresas e instituciones.

El libro aborda el rumor como una forma de comunicaci�n informal, pero tambi�n como s�ntoma de necesidades informativas insatisfechas, tensiones sociales, fallas de liderazgo, conflictos humanos y vac�os de comunicaci�n. Desde la murmuraci�n cotidiana hasta los rumores que han marcado episodios hist�ricos, empresariales y pol�ticos, esta obra invita a comprender, identificar y encauzar ese "lobo cogido por las orejas" que muchas veces no sabemos c�mo soltar ni c�mo seguir sosteniendo.

Con un tono reflexivo, cr�tico y pedag�gico, esta obra est� dirigida a lectores interesados en la comunicaci�n, la opini�n p�blica, las relaciones humanas, la imagen institucional, el liderazgo, la vida social y el poder de la palabra.

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