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Rumor in the Marketplace: The Social Psychology of Commercial Hearsay

by Frederick W. Koenig
Save 17% Save 17%
Current price ₹7,643.00
Original price ₹9,172.00
Original price ₹9,172.00
Original price ₹9,172.00
(-17%)
₹7,643.00
Current price ₹7,643.00

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Book cover type: Hardcover
  • ISBN13: 9780865691179
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Auburn House Pub. Co.
  • Publisher Imprint: Auburn House Pub. Co.
  • Publication Date:
  • Pages: 192
  • Original Price: GBP 60.0
  • Language: English
  • Edition: N/A
  • Item Weight: 503 grams
  • BISAC Subject(s): General

This fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances.

The volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace--the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors.

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