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Ruolo dell'ict nel marketing assicurativo by M. V. Rama Prasad

Ruolo dell'ict nel marketing assicurativo

by M. V. Rama Prasad
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Book cover type: Paperback
  • ISBN13: 9786207695003
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 156
  • Original Price: GBP 72.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 236 grams
  • BISAC Subject(s): Production & Operations Management

Questo libro è uno studio basato sulla ricerca sul ruolo delle tecnologie dell'informazione e della comunicazione nel marketing assicurativo. Il focus di questo studio è quindi sui servizi offerti da una compagnia assicurativa sui vari elementi del marketing assicurativo. Il primo capitolo è dedicato all'introduzione dello studio sul settore assicurativo. Il secondo capitolo riguarda la revisione della letteratura sui vari studi condotti da diversi ricercatori nel settore assicurativo, il terzo capitolo riguarda la Life Insurance Corporation of India e il quarto capitolo riguarda lo studio attuale sul ruolo dell'Information and Communication Technology nel marketing assicurativo e sulla soddisfazione dei clienti, il quinto capitolo riguarda i risultati e i suggerimenti.

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