Rural Tourism and Enterprise: Management, Marketing and Sustainability

Name: Rural Tourism and Enterprise: Management, Marketing and Sustainability
Brand: Cabi
SKU: 9781780647500
Price: 4862.0 INR
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by Ade Oriade

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ISBN13: 9781780647500
Binding: Paperback
Subject: N/A
Publisher: Cabi
Publisher Imprint: Cabi
Publication Date: June 8, 2017
Pages: 304
Original Price: GBP 44.8
Language: English
Edition: N/A
Item Weight: 766 grams
BISAC Subject(s): Industries / Agribusiness, Industries / Hospitality, Travel & Tourism, and Development / Business Development

About The Book

Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is intricate due to the assortment of different business opportunities, ranging from traditional agriculture to tourism enterprise and even high-tech business. This important textbook on the subject:

* Examines key issues affecting rural enterprise and tourism
* Explores the breadth of rural enterprise management and marketing across both developed and developing economies
* Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation
* Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers

Including pedagogical features and full color throughout, this textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.

About The Author

Oriade, Ade: - Ade Oriade teaches at the University of Wolverhampton.

Robinson, Peter: - Peter Robinson is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. Prior to entering academia Peter gained experience in the public, private and voluntary sectors within tourism, hospitality and events management, including senior management roles with The National Trust and Derby University as Tourism Projects Manager overseeing a range of EU funded business support projects.

Peter has worked as a business development consultant (mainly within the leisure sector) with a number of high profile clients across the UK. Peter has gained experience developing businesses in the tourism, events, automotive, retail and IT sectors. He is currently a Trustee of the Carpet Museum in Kidderminster and Elvaston Castle and Gardens Trust.

He is a member of the Tourism Society and the Tourism Management Institute, and a fellow of the Institute for Travel and Tourism Management (and a member of the ITT Education and Training Committee). He is also a Principal Fellow of the Higher Education Academy.

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