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Scenario Planning and Tourism Futures: Theory Building, Methodologies and Case Studies

by Albert Postma
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Current price ₹3,645.00
Original price ₹4,422.00
Original price ₹4,422.00
Original price ₹4,422.00
(-18%)
₹3,645.00
Current price ₹3,645.00

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Book cover type: Paperback
  • ISBN13: 9781845418861
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Channel View Publications
  • Publisher Imprint: Channel View Publications
  • Publication Date:
  • Pages: 254
  • Original Price: GBP 34.95
  • Language: English
  • Edition: N/A
  • Item Weight: 368 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism, Future Studies, and General

This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. A variety of case studies are presented which demonstrate how scenario planning is deployed. They include learning points and questions to help readers understand key concepts, theories and applications.

Albert Postma is Professor of Strategic Foresight at the European Tourism Futures Institute, NHL Stenden University of Applied Sciences, the Netherlands. His research interests include foresight, scenario planning, tourism community relations and overtourism.

Stefan Hartman is Head of Department at the European Tourism Futures Institute, NHL Stenden University of Applied Sciences, the Netherlands. His research interests include tourism futures, scenario planning, managing sustainability transitions and resilience.

Ian Yeoman is Professor of Disruption, Innovation and New Phenomena at the Hotel Management School Leeuwarden, NHL Stenden University of Applied Sciences, the Netherlands. His research interests include tourism futures, science fiction, scenario planning, theory building and disruption.

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