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Scenario Planning and Tourism Futures: Theory Building, Methodologies and Case Studies

by Albert Postma , Stefan Hartman , Ian Yeoman
Save 12% Save 12%
Current price ₹12,778.00
Original price ₹14,542.00
Original price ₹14,542.00
Original price ₹14,542.00
(-12%)
₹12,778.00
Current price ₹12,778.00

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Book cover type: Hardcover
  • ISBN13: 9781845418878
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Channel View Publications
  • Publisher Imprint: Channel View Publications
  • Publication Date:
  • Pages: 258
  • Original Price: GBP 114.95
  • Language: English
  • Edition: N/A
  • Item Weight: 540 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism

This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. A variety of case studies are presented which demonstrate how scenario planning is deployed. They include learning points and questions to help readers understand key concepts, theories and applications.

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