Schein und Sein der Unternehmensberatung - Eine kritische Auseinandersetzung zwischen Anspruch und Wirklichkeit der Unternehmensberatung
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Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 1,7, Universität Lüneburg, Sprache: Deutsch, Abstract: Den aktuellen Erhebungen des Bundesverbandes Deutscher Unternehmensberater (BDU) zufolge waren im Jahr 2005 in Deutschland rund 68.500 Unternehmensberater in über 14.000 Beratungsgesellschaften tätig. Doch der einstige "Beratungsboom" der 90er ist vorbei. Erwirtschafteten die Consulting- Unternehmen Ende des vergangenen Jahrzehnts noch Wachstumsraten von weit über 10%, konnten sie 2005 nach einer Flaute von drei Jahren erstmalig wieder einen Zuwachs von 7,3% verzeichnen. Anstelle von Umsatzsteigerungen hagelt es nun insbesondere für die "Branchen- Riesen" zunehmend Kritik. Aus einer Befragung von Dietmar Fink, Professor für Unternehmensberatung an der FH Bonn- Sieg- Rhein und Geschäftsführer der deutschen Gesellschaft für Managementforschung (DGMF) geht eindeutig hervor, dass einigen kleinen spezialisierten Beratungsunternehmen auf dem jeweiligen Gebiet mehr Kompetenz und Umsetzungspotential zugesprochen wird als McKinsey, Berger & Co. Dies sind jedoch nur zwei der Kritikpunkte, die den gro en Unternehmensberatungen explizit vorgeworfen werfen und Grundlage dieser Arbeit bilden. In den Medien werden verstärkt Fälle publik, in denen die Unternehmensberater zunehmend in Misskredit geraten. Die Skandale bei der Bundesagentur für Arbeit, der deutschen Bahn oder dem Armaturenhersteller Grohe sind nur einige Beispiele, die im Zusammenhang mit den Consulting- Riesen die Schlagzeilen gefüllt haben. Die gesamte Branche gerät immer mehr in Verruf- McKinsey schaffte es 2004 sogar zum Titel eines Dramas über die Misere des heutigen Kapitalismus. Ziel dieser Auseinandersetzung ist es, die an eine Unternehmensberatung gestellten Ansprüche zu analysieren und der Realität gegenüberzustellen. Dank wachsender kritischer Literatur und vor allem den Aussteigerberichten einiger Ex- Berater konnte ein Blick hinter das selbstinsze
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