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Schockbilder und Warnhinweise auf Zigarettenverpackungen by Kayser, Max

Schockbilder und Warnhinweise auf Zigarettenverpackungen

by Max Kayser
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Book cover type: Paperback
  • ISBN13: 9783346736147
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 32
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 55 grams
  • BISAC Subject(s): Applied Psychology

Studienarbeit aus dem Jahr 2022 im Fachbereich Psychologie - Sozialpsychologie, Note: 1,0, SRH Fernhochschule, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist die Auseinandersetzung mit dem Rauchverhalten der Menschen, aus dem Blickwinkel der psychologischen Theorien zum Thema Einstellungen. Im Zentrum dieser Analyse steht dabei die Ma nahme eben jener Schockbilder und Warnhinweise, welche auf den Zigarettenschachteln vorhanden sind. Es wird dabei gezielt darauf eingegangen, um welche Art der Beeinflussung von Einstellungen es sich hier handelt. In Kapitel 2 werden hierzu zunächst die Grundlagen zu den Einstellungstheorien dargestellt. Die grundlegende Bedeutung von Einstellungen, die Einstellungsbildung, sowie deren Einfluss auf das menschliche Verhalten sorgen für einen Einstieg ins Thema. Anschlie end werden Möglichkeiten zur Einstellungsänderung vorgestellt, aber auch die Resistenzen, die diesen entgegenstehen können. In Kapitel 3 wenden wir uns dann den Zigarettenverpackungen bzw. den Schockbildern und Warnhinweisen im Speziellen zu. Diese werden vor der in Kapitel 2 angeführten Theorie analysiert und bewertet. Das Kapitel 4 rundet diese Auseinandersetzung in Form einer Diskussion ab, während Kapitel 5 im Anschluss ein Fazit zieht und einen Ausblick für die Zukunft stellt, wie eine Reduktion der Rauchenden erzielt werden kann.

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