Screen Encounters with Britain in the Age of Transnational Streaming
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Screen Encounters with Britain explores how global streaming platforms are reshaping viewing patterns and audience encounters, using the circulation, consumption and reception of British films and TV shows in European markets as a case study.
Focusing on young audiences in Denmark, Germany, Italy and the Netherlands, the book provides original audience insights drawing on a wide range of methods, including a survey, digital diaries and interviews and offers a critical perspective on the evolving nature of young audiences' engagement with longform screen content. The evidence presented points towards re-asserted Anglo-American dominance, driven by the power of large US-owned platforms and English as the language of advantage. Building on these findings, the book challenges established theory around the 'home advantage' of domestic media and rethinks linguistic and cultural proximity.
This volume will appeal to scholars and students researching transnational media, audience studies, screen production studies, media industries and youth studies. More broadly, the book will be of interest to scholars and students of the political economy of the media within the social sciences and humanities.
Alessandro D'Arma is a Reader at the University of Westminster, UK and a member of the Communication and Media Research Institute (CAMRI). His work focuses on screen industries, digital media policy and public service media.
Andrea Esser is Professor Emerita of Media and Globalization at King's College London, UK. Her work focuses on transnational audiences and production networks, the global distribution and circulation of audiovisual content and media industries policy.
Jeanette Steemers is Professor of Culture, Media and Creative Industries at King's College London, UK. Her work focuses on media industries transformations in children's audiovisual media, public service media, and the global distribution and circulation of audiovisual content.
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