Screen- Und Interfacedesign: Gestaltung Und Usability Für Hard- Und Software
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Die Themen Screen-, Interface-, Interaction- und Informationsdesign, deren Zusammenh�nge und Grundlagen f�r die Entwicklung und Gestaltung von Produkten und Dienstleistungen werden in diesem Buch ausf�hrlich erl�utert. Eine detaillierte Beschreibung der Bedeutung und Interpretation von "Interaktivit�t" erfolgt an Hand zahlreicher praktischer Beispiele und realer Projekte. Der Charakter von Zielgruppenanalyse und -ansprache wird dargestellt. Der Autor beschreibt ferner, wie man Nutzerbed�rfnisse und Bedienqualit�t durch Usability-Testverfahren und Evaluierungsstrategien ermitteln und erm�glichen kann.
Relevante Daten und Abbildungen liegen auf der beigef�gten CD-ROM als PDF vor.
Prof. Torsten Stapelkamp ist mit einer breiten gestalterischen Ausrichtung in den Bereichen digitale Produkte, Interface Design und Informationsdesign tätig. Er studierte Industrial Design an der Universität Wuppertal und Mediendesign an der Kunsthochschule für Medien Köln. Er entwickelt projekt- und adressatenspezifische Konzepte und gestaltet interaktive Produkte und Dienstleistungen mit medienadäquaten Verknüpfungen. Servicedesign und Interfacedesign sieht er dabei als zentrale Themen. Mit ihnen gestaltet er nicht nur die Funktion, sondern er sieht ein Interface sowohl als Serviceangebot, als auch als Bedeutungsträger, mit dem u. a. auch das Image eines Produktes gestaltet wird. Interfaces gestaltet er dabei zu Dialogoberflächen und bildet so die Grundlage für Interaktion. Wissenschaftliche Auseinandersetzungen und Analysen sind ihm dabei genauso bedeutsam wie Autorenschaft und angewandte Gestaltung. Agentur-Tätigkeit: seit 2002 Partner der Firma "Maas + Co", Agentur für Produkt- und Markenentwicklung: Produkt-, Interface- und Corporate Design, www.maas-co.com Hochschul-Tätigkeit: seit 2009 Professor für Mediendesign an der Hochschule Hof; 2007 - 2009 Professur für Kommunikationsdesign an der MHMK, Hochschule für Medien und Kommunikation in Köln; 2001 - 2006 Professor für Gestaltung interaktiver Medien an der FH Bielefeld. >
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