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Search Analytics for Your Site: Conversations with Your Customers

by Louis Rosenfeld
Save 17% Save 17%
Current price ₹5,663.00
Original price ₹6,796.00
Original price ₹6,796.00
Original price ₹6,796.00
(-17%)
₹5,663.00
Current price ₹5,663.00

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Book cover type: Paperback
  • ISBN13: 9781933820200
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Rosenfeld Media
  • Publisher Imprint: Rosenfeld Media
  • Publication Date:
  • Pages: 224
  • Original Price: USD 54.99
  • Language: English
  • Edition: N/A
  • Item Weight: 309 grams
  • BISAC Subject(s): Internet / Web Design

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

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