Seeing Through Language: Design, Innovation and Mangement

Name: Seeing Through Language: Design, Innovation and Mangement
Brand: Wiley-Blackwell
SKU: 9780631151357
Price: 4729.0 INR
Availability: InStock

by Ronald Carter

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ISBN13: 9780631151357
Binding: Paperback
Subject: N/A
Publisher: Wiley-Blackwell
Publisher Imprint: Wiley-Blackwell
Publication Date: January 8, 1991
Pages: 280
Original Price: GBP 36.95
Language: English
Edition: N/A
Item Weight: 413 grams
BISAC Subject(s): Writing / General, Rhetoric, and Style Manuals

About The Book

Riddle: Why is a telescope like a bad excuse? Answer: Because anyone can see through it.

The authors of this book would like to help anyone - but particularly students of English - to "see through" language, whether as the instrument of perception or as the evasive code. They write about texts, and the making of texts, and how texts are made to carry various kinds of meaning; and the topics they choose to write about range from the lexicon of car maintenance manuals to the role of grammatical modality in literary criticism. Their aim is to help students who may have little experience of linguistic studies to develop the articulate awareness of language that may subsequently be of service to them.

The book has something to say about aesthetics, but it is not addressed to aesthetes; and much to say about the functions of language. One of its aims is to be of value to students and teachers of English by providing close and extensive readings of non-literary as well as literary texts. It is thus a demonstration of techniques and themes in stylistics, but it also has claims as a manual of self-defence for citizens beset by the salesmanship of words. Above all, it is concerned with creativeness, particularly as developed through the complementary processes of textual analysis and textual composition. The programme of exercises with which the book concludes is designed to enhance not only the student's understanding of various types of text, but also the ability to turn perception into productivity through the process of writing.

About The Author

Ronald Carter is Senior Lecturer in English and Director of the Centre for English Language Education (CELE) at the University of Nottingham. He is also currently acting as National Coordinator of the Language in the National Curriculum (LINC) project.

Walter Nash is Professor of Modern English Language at the University of Nottingham.

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