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Sell What You Sow!: The Grower's Guide to Successful Produce Marketing by Eric Gibson

Sell What You Sow!: The Grower's Guide to Successful Produce Marketing

by Eric Gibson
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Book cover type: Paperback
  • ISBN13: 9780963281401
  • Binding: Paperback
  • Subject: N/A
  • Publisher: New World Publishing
  • Publisher Imprint: New World Publishing
  • Publication Date:
  • Pages: 304
  • Original Price: INR 1899.0
  • Language: English
  • Edition: N/A
  • Item Weight: 839 grams
  • BISAC Subject(s): General and General

The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers' markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.

Eric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals and the coauthor of The New Farmers' Market.

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