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Selling and Negotiation Skills: A Pragmatic Approach

Selling and Negotiation Skills: A Pragmatic Approach

by Prashant Chaudhary
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Book cover type: Hardcover
  • ISBN13: 9781041034094
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 338
  • Original Price: INR 1595.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): N/A

This book offers a comprehensive guide to mastering essential selling and negotiation skills, giving a competitive advantage in today’s challenging business environment. It covers a wide range of negotiation strategies, tactics, and styles that are compatible with emerging business models and technologies. With businesses adapting to shifting consumer behaviour, the book focuses on sustainable, future-ready selling and negotiation approaches. Richly illustrated with real-life examples and business cases, it makes complex concepts easy to understand. The book also emphasises customer-centric strategies and tools for effective selling. This revised edition is invaluable for students, teachers, researchers, and professionals in sales, business, management, global trade, international affairs, marketing, and economics.

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