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Selling and Sales Management by David Jobber

Selling and Sales Management

by David Jobber
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Book cover type: Paperback
  • ISBN13: 9781292731407
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Pearson Education Limited
  • Publisher Imprint: Pearson Education Limited
  • Publication Date:
  • Pages: 488
  • Original Price: GBP 72.99
  • Language: English
  • Edition: 12 ed
  • Item Weight: 834 grams
  • BISAC Subject(s): N/A

David Jobber is Emeritus Professor of Marketing at University of Bradford and has served on the editorial boards of numerous marketing and sales management journals. He was appointed as Special Advisor to the Research Assessment Exercise panel and has also received the Academy of Marketing Life Achievement award for distinguished services to marketing.

Geoff Lancaster is Dean of Academic Studies at the London School of Commerce. He was formerly Senior Examiner and Academic Adviser to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management.

 

Kenneth Le Meunier-FitzHugh is a Visiting Fellow at Warwick University, IMD (Switzerland) and EIPM. He has taught at several universities in the UK including the LSE, St Andrews, Cranfield and UEA. He has also held senior sales and marketing roles in the past for several organisations, including Yamaha and EMI Music.

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