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Selling Fashion Collections: Navigating the Buying Process as a Fashion Entrepreneur by Jessel Brizan

Selling Fashion Collections: Navigating the Buying Process as a Fashion Entrepreneur

by Jessel Brizan
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Book cover type: Hardcover
  • ISBN13: 9781032913032
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 306
  • Original Price: GBP 155.0
  • Language: English
  • Edition: 1
  • Item Weight: 717 grams
  • BISAC Subject(s): Entrepreneurship

Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand.

This book guides readers through the ins and outs of this process, from soliciting a buyer's meeting, preparing for a formal buyer's meeting, showcasing a collection to buyers and ultimately, selling a collection to a buyer. Emphasis is placed on exploring and understanding how to present, plan and prepare for a formal buyer's meeting that will showcase their collection so that they will be marketable to fashion retailers. It is designed to help users gain insight into the techniques, formats and material selection requisite for a formal buyers meeting including Line Sheets, Price Sheets, Order Forms and Lookbooks. Floor-Ready Merchandise (FRM) is explored with a focus on understanding the guidelines for preparing and distributing merchandise to traditional retailers and distributors, including packaging items for delivery and floor presentation. Chapter objectives, learning outcomes, glossaries, discussion questions, activities and exercises and global industry insights are included throughout.

An insightful and practical read, this text is recommended reading for students studying Fashion Buying and Merchandising, Fashion Management, Fashion Enterprise and Entrepreneurship, as well as reflective practitioners within the fashion industry.

Supplementary online materials include fully customisable templates of a Line Sheet, Price Sheet and Order Form.

Jessel Brizan, BA Communication & MA Fashion Business Management, is a fashion entrepreneur, educator, author and Chevening Scholar from Trinidad and Tobago with over 20 years of global industry experience.

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