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Selling Is Not Cheating: Sales is Strategy, Skills, Pricing, Marketing, and Ethics

by Manojit Majumdar
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Current price ₹934.00
Original price ₹1,040.00
Original price ₹1,040.00
Original price ₹1,040.00
(-10%)
₹934.00
Current price ₹934.00

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Book cover type: Paperback
  • ISBN13: 9798872313410
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 232
  • Original Price: GBP 8.0
  • Language: English
  • Edition: N/A
  • Item Weight: 318 grams
  • BISAC Subject(s): Free Enterprise & Capitalism

Selling does not mean blabbering unnecessarily to win some debate. The concept of selling a comb to a bald man is a bad example. Solving a customer's problem is selling, not selling a dream they know will never come true.

People start organisations with a dream and often do not prepare for the sales aspect of the business. Many assume that good products sell on their own or products with maximum features combined with a low price are a recipe for success and get shocked when these theories don't work. So, how do you survive and grow?

Most management books emphasise and have case studies of successful mega-organizations with exceptional talent, deep pockets, and a legacy of success. However, countless small and medium-sized businesses lack access to such resources. How can these businesses thrive and grow?

The book "Selling IS Not Cheating" should help

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