Selling to Restaurants: How to Sell, Service and Negotiate With Chefs and Restaurant Owners

Name: Selling to Restaurants: How to Sell, Service and Negotiate With Chefs and Restaurant Owners
Brand: Atlantic Books
SKU: 9780359962273
Price: 1368.0 INR
Availability: InStock

by Bob Oros

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ISBN13: 9780359962273
Binding: Paperback
Subject: N/A
Publisher: Lulu.com
Publisher Imprint: Lulu.com
Publication Date: October 7, 2019
Pages: 140
Original Price: GBP 12.07
Language: English
Edition: N/A
Item Weight: 214 grams
BISAC Subject(s): General

About The Book

If you are new to the area of foodservice sales, this book was written for you. It is not for the foodservice sales professional who has already been selling and looking for advanced insights. The area of foodservice sales is very complex and it is difficult for a new person to take it all in. This book is an introduction to a career in foodservice sales and is priced accordingly. For a more in-depth look at the industry visit my website where you will find a complete sales course free of charge. If you have never sold products and services to restaurants you will learn step by step how to build better relationships and negotiate win/win contracts with every customer or vendor resulting in increased sales starting immediately. You will also learn how to improve in the areas of food cost, labor cost, menu pricing, as well as tips on how to sell beef, pork, poultry, and seafood. Keep in mind, it is for the person who never sold to a chef or restaurant owner. If you are hiring a new salesperson for your foodservice distribution center, this could be the perfect tool to help shorten their learning curve. - "I've been in sales for about 30 years. Even though this book is designed for new salespeople, this book opened my eyes to things I was completely overlooking." Gary Stuart, DSR "I am not new to sales. I have been selling for 15 years and I have learned more from your book for new salespeople than I have during my entire 15 years in sales." Greg Nixon, DSR sales "In my second month as a new DSR sales were up 18% over the previous year when an "experienced" sales rep was working the territory." Kevin Harpham, New DSR "Because of your course I have opened 5 new accounts in my first 3 weeks generating $8,000 a week in new business." Zeb Levister, New DSR

About The Author

Oros, Bob: - FOR YOUR NEW SALESPERSON Your competitor's #1 goal is to make sure your new Sales Rep fails and quits. When your NEW DSR shows up in one of their accounts, the competitor will use every trick in the book to discredit and discourage them. They are ruthless when it comes to low-ball pricing, spreading rumors, and building a wall around their customers. A ruthless competitor should not have the power to cause your newly hired sales rep to quit. They should not have the advantage of a fully-loaded gun while your new salesperson has no weapon at all. The truth is you can't hire a new DSR with the necessary skills, you have to give them the tools and training to overtake their opponent who has been in the market for several years, or even decades. Without this information self-doubt and insecurity set in. Working under these circumstances is very discouraging for a new salesperson. It fills them with self-doubt. They begin to wonder if it is even possible to land a new customer. They begin to feel intimidated and question whether they have what it takes to stick it out and succeed. In addition to this, insecurity sets in. They begin to wonder if they will be able to meet their financial obligations knowing they will one day be on full commission. This book will help your new DSR win the battle over their competitor.

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