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Semiotics of Drink and Drinking by Paul Manning

Semiotics of Drink and Drinking

by Paul Manning
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Book cover type: Hardcover
  • ISBN13: 9781441160188
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Continnuum-3pl
  • Publisher Imprint: Continnuum-3pl
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 160.0
  • Language: English
  • Edition: N/A
  • Item Weight: 454 grams
  • BISAC Subject(s): Linguistics / Semantics and Customs & Traditions

Drink, as an embodied semiotic and material form, mediates social life. This book examines the fundamental nature of drink through a series of modular but connected ethnographic discussions. It looks at the way the materiality of a specific drink (coffee, wine, water, beer) serves as the semiotic medium for a genre of sociability in a specific time and place.

As an explicitly comparative semiotic study, the book uses familiar and unfamiliar case studies to show how drinks with similar material properties are semiotically organized into very different drinking practices, including ethnographic examples as diverse as the relation of coffee to talk (in ordering at Starbucks). Further chapters look at the dryness of gin in relation to the modern cocktail party and the embedding of beer brands in the ethnographic imagination of the nation. Rather than treat drinks as mere props in the exclusively human drama of the social, the book promotes them to actors on the stage.

Bouissac, Paul: - Paul Bouissac is Professor Emeritus at Victoria College, University of Toronto, Canada. He is a world renowned figure in semiotics and a pioneer of circus studies. He runs runs the Semioticon [https: //smartsemiotics.com], an Open Semiotics Resource Center, which has a global readership.

Manning, Paul: - Paul Manning is an Associate Professor of Anthropology at Trent University, Canada.

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