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Service Value ALS Werttreiber: Konzepte, Messung Und Steuerung Forum Dienstleistungsmanagement by Manfred Bruhn, Karsten Hadwich

Service Value ALS Werttreiber: Konzepte, Messung Und Steuerung Forum Dienstleistungsmanagement

by Manfred Bruhn , Karsten Hadwich
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Book cover type: Hardcover
  • ISBN13: 9783658021399
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 511
  • Original Price: EUR 79.43
  • Language: German
  • Edition: 2014
  • Item Weight: 1030 grams
  • BISAC Subject(s): Management Science

Das Konzept des Service Value hat sich in den letzten Jahren durch einen Perspektivenwechsel von der reinen Betrachtung der Dienstleistungserstellung hin zum Einbezug von Wertaspekten entwickelt. Seither beschäftigt sich die Forschung mit dem Beitrag von Dienstleistungen zur Wertgenerierung. Service Value stellt aus Kundenperspektive den durch das Dienstleistungsunternehmen generierten Wert für den Kunden dar. Der wohl geläufigste Ansatz sieht den Service Value als Trade-off zwischen Nutzen und Kosten einer Dienstleistung für den Kunden. Im Sammelband Service Value als Werttreiber widmen sich renommierte Wissenschaftler und Vertreter der Praxis in 21 Beiträgen detailliert und aus verschiedenen Blickwinkeln dem Konzept des Service Value und der Frage, wie der Service-Value-Gedanke erfolgreich in die Unternehmenspraxis integriert werden kann.

Prof. Dr. Manfred Bruhn ist Ordinarius für Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung, an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel sowie Honorarprofessor an der Technischen Universität München.

Prof. Dr. Karsten Hadwich ist Professor für Betriebswirtschaftslehre, insbesondere Dienstleistungsmanagement und Dienstleistungsmärkte, an der Universität Hohenheim.

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