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Services Marketing and Management

by B Balaji
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₹465.00
Original price ₹465.00
Original price ₹465.00
₹465.00
Current price ₹465.00

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Book cover type: Paperback
  • ISBN13: 9788121921619
  • Binding: Paperback
  • Subject: N/A
  • Publisher: S Chand Publishing
  • Publisher Imprint: S Chand Publishing
  • Publication Date:
  • Pages: 436
  • Original Price: INR 465.0
  • Language: English
  • Edition: N/A
  • Item Weight: 500 grams
  • BISAC Subject(s): General

• The text of this book copmprises many distinguishing features: Chapters progress in a logical manner, Lucid Language, Exhaustive tables that provide a quick summary of details, Exhaustive figures that, besides providing a visual treat, enable the reader to understand the relationships better, Self - Contained sections that highlight the nuances of each topic.• Resourceful definitions throughout the chapters, Question Bank comprising short and essay -type questions that test basic theory and interrelationships, Exercises Corners that stimulate creative thinking, a zest for field research and application skills.

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