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Servizi online per il Brasile by Jefferson Puff

Servizi online per il Brasile

by Jefferson Puff
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Book cover type: Paperback
  • ISBN13: 9786202934183
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 160
  • Original Price: GBP 41.0
  • Language: Italian
  • Edition: N/A
  • Item Weight: 245 grams
  • BISAC Subject(s): International / General

Il broadcasting internazionale ha tradizionalmente risposto ai cambiamenti della geopolitica e delle tecnologie di telecomunicazione. Italia, Germania, Regno Unito e Russia sono state le prime ad avviare questo genere di operazioni rivolte al pubblico straniero alla fine degli anni Venti. Pur avendo assunto da allora molti formati e interpretazioni diverse in tutto il mondo, la radiodiffusione internazionale è stata, fin dall'inizio, tradizionalmente legata al modo in cui uno Stato vuole ritrarre se stesso e i suoi interessi verso gli altri paesi. Negli ultimi decenni, la maggior parte di esse, soprattutto nel contesto europeo, sono diventate strumenti di politica estera attraverso tecniche di soft power, utilizzando internet come modalità di trasmissione. All'interno di questo scenario, questo libro indaga su come le emittenti internazionali hanno dovuto adattarsi per affrontare le specificità del web come mezzo di informazione, avendo come case study i servizi online della British Broadcasting Corporation (BBC) e della Deutsche Welle (DW) in Brasile. Nell'effettuare un'analisi comparativa, questo libro collega la diplomazia pubblica, il webjournalismo e gli studi sulla comunicazione di massa, e dovrebbe essere particolarmente interessante per i giornalisti e gli studenti dei settori correlati.

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