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Shakespeare and Youtube: New Media Forms of the Bard by Stephen O'Neill

Shakespeare and Youtube: New Media Forms of the Bard

by Stephen O'Neill
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Book cover type: Paperback
  • ISBN13: 9781474263177
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Bloomsbury Publishing PLC
  • Publication Date:
  • Pages: 344
  • Original Price: GBP 35.99
  • Language: English
  • Edition: N/A
  • Item Weight: 336 grams
  • BISAC Subject(s): Shakespeare and Popular Culture

The video-sharing platform YouTube signals exciting opportunities and challenges for Shakespeare studies. As patron, distributor and archive, YouTube occasions new forms of user-generated Shakespeares, yet a reduced Bard too, subject to the distractions of the contemporary networked mediascape.

This book identifies the genres of YouTube Shakespeare, interpreting them through theories of remediation and media convergence and as indices of Shakespeare's shifting cultural meanings. Exploring the intersection of YouTube's participatory culture - its invitation to 'Broadcast Yourself' - with its corporate logic, the book argues that YouTube Shakespeare is a site of productive tension between new forms of self-expression and the homogenizing effects of mass culture.

Stephen O'Neill unfolds the range of YouTube's Bardic productions to elaborate on their potential as teaching and learning resources. The book importantly argues for a critical media literacy, one that attends to identity constructions and to the politics of race and gender as they emerge through Shakespeare's new media forms.

Shakespeare and YouTube will be of interest to students and scholars of Shakespearean drama, poetry and adaptations, as well as to new media studies.

O'Neill, Stephen: -

Stephen O'Neill is Associate Professor in English, National University of Ireland Maynooth. The
author of Shakespeare and YouTube (Arden Shakespeare / Bloomsbury 2014), Staging
Ireland: Representations in Shakespeare and Renaissance Drama (2007), and co-
editor of The Arden Research Handbook to Shakespeare and Adaptation (Arden Shakespeare /
Bloomsbury 2022), he has published widely on adapted Shakespeare. His new research is in the arboreal humanities.

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