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Shaping a DesignedUp Organisation: The Journey to Design Maturity by Emma Carter

Shaping a DesignedUp Organisation: The Journey to Design Maturity

by Emma Carter
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Book cover type: Paperback
  • ISBN13: 9781032601458
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Auerbach Publications
  • Publisher Imprint: Auerbach Publications
  • Publication Date:
  • Pages: 270
  • Original Price: GBP 40.99
  • Language: English
  • Edition: 1
  • Item Weight: 508 grams
  • BISAC Subject(s): Graphic Arts / Commercial & Corporate

This book focuses on maturing design capabilities within organisations. It helps designers to spread and scale their influence to help tech organisations and consultancies to become driven by design rather than driving design. Organisations driven by design have been shown outperform those that are not.

Award-winning design leader, speaker, author, and mentor Emma Carter has more than 20 years of experience driving a customer-centric approach to problems. She has led organisations and teams through the journey of taking a human-centred approach to think from the user's perspective and deliver value. Throughout her career, she has excelled at leading and nurturing teams, creating engaging digital products, visual and interactive design, branding and looking at the problem across all the customer, employee and brand touch-points to solve problems and create a personal and total brand experience.

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