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Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy by Jami A. Fullerton, Alice Kendrick

Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy

by Jami A. Fullerton , Alice Kendrick
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Book cover type: Hardcover
  • ISBN13: 9781433130298
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Peter Lang Inc., International Academic Publi
  • Publisher Imprint: Peter Lang Inc., International Academic Publi
  • Publication Date:
  • Pages: 282
  • Original Price: GBP 80.6
  • Language: English
  • Edition: New ed
  • Item Weight: 477 grams
  • BISAC Subject(s): Business Aspects

Bridging two camps in the field of international public opinion - nation branding and public diplomacy - Shaping International Public Opinion presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field.

Jami A. Fullerton (Ph.D., the University of North Texas) is a professor in the School of Media and Strategic Communications and holds the Peggy Layman Welch Chair in Strategic Communications at Oklahoma State University-Tulsa.

Alice Kendrick (Ph.D., the University of Tennessee) is the Marriott Professor of Advertising in the Temerlin Advertising Institute at Southern Methodist University in Dallas, where she teaches communication research and strategy courses.

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