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Shareholder Value in der Medien- und Telekommunikationsindustrie by An, Zong-Hyeck

Shareholder Value in der Medien- und Telekommunikationsindustrie

by Zong-Hyeck An
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Book cover type: Paperback
  • ISBN13: 9783838615097
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Diplom.de
  • Publisher Imprint: Diplom.de
  • Publication Date:
  • Pages: 164
  • Original Price: GBP 92.5
  • Language: German
  • Edition: N/A
  • Item Weight: 223 grams
  • BISAC Subject(s): Management

Inhaltsangabe: Einleitung: Die Orientierung der Unternehmensführung am Unternehmenswert aus Sicht der Anteilseigner setzt sich auch im deutschsprachigen Raum zunehmend durch. So treten traditionelle Steuerungsgrö en aufgrund der Konkurrenz um internationales Kapital im Zuge einer Globalisierung der Märkte immer mehr in den Hintergrund. Der Shareholder Value (Marktwert des Eigenkapitals) wird somit zum internationalen Ma stab für den Erfolg eines Unternehmens. Die Methoden und Strategien einer wertorientierten Unternehmensführung sind Gegenstand dieser Arbeit. Dabei werden die derzeit wichtigsten Unternehmensbewertungsmethoden dargestellt und im Hinblick auf die Besonderheiten der Unternehmen in den TIME-Branchen (Telekommunikation, Information, Medien, Entertainment) diskutiert. Die Unternehmensbewertungsmethoden sind: - Cash Flow-orientierte Bewertungsmodelle (Discounted-Cash-Flow- und rendite-orientierte Verfahren). - Relative Bewertungsmodelle (Preismultiplikatormethoden). - Optionspreismodelle. Diese Unternehmensbewertungsverfahren lassen sich zu den verschiedensten Bewertungsanlässen anwenden. Darunter fallen Mergers&Acquisitions, Venture Capital-Beteiligungen, Unternehmensrestrukturierungen, Portfoliooptimierungen und Wertsteigerungsanalysen. Gang der Untersuchung: Nach Feststellung des Unternehmenswertes versuchen Unternehmen in einem nächsten Schritt, den Unternehmenswert zu steigern. Hierbei wird zwischen kapital-, markt- und ressourcenorientierten Wertsteigerungsstrategien unterschieden. Diese werden im einzelnen in der vorliegenden Arbeit besprochen. Im letzten Teil der Arbeit wird die Bewertung von Start-Up Unternehmen im Neuen Markt und der NASDAQ diskutiert. Diese Unternehmen sind dadurch gekennzeichnet, da sie sich in dynamischen Wachstumsmärkten mit hohem Risiko bewegen und in aller Regel am Anfang ihres Lebenszyklus' stehen. Eine Unternehmensbewertung für innovative Jungunternehmen durchzuführen, ist dementsprechend kompliziert. Hierbei

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