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Sistemas de pagamento eletrónico by Bhattaru, Sarath Simha

Sistemas de pagamento eletrónico

by Sarath Simha Bhattaru
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Book cover type: Paperback
  • ISBN13: 9786207683420
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 212
  • Original Price: GBP 78.0
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 318 grams
  • BISAC Subject(s): Production & Operations Management

Numa era de rápidos avanços tecnológicos e de transformação digital, os métodos de pagamento eletrónico revolucionaram a forma como realizamos transacções financeiras. "Preferências de pagamento digital: A Study of Customer Perceptions" mergulha a fundo no domínio dos sistemas de pagamento eletrónico, oferecendo uma exploração abrangente da forma como os clientes percepcionam e interagem com estas tecnologias financeiras inovadoras. Este livro instigante leva os leitores a uma viagem através da intrincada paisagem dos métodos de pagamento eletrónico, desvendando a complexa rede de atitudes, crenças e comportamentos dos clientes que moldam a experiência de pagamento digital. Através de uma análise meticulosa de estudos de casos do mundo real, investigação de ponta e conhecimentos especializados, este livro proporciona uma compreensão profunda dos factores que influenciam as percepções dos clientes no ecossistema de pagamentos digitais. Os principais destaques do livro incluem: Percepções psicológicas: Explore os factores cognitivos e emocionais que sustentam a confiança dos clientes, as preocupações com a segurança e a aceitação dos sistemas de pagamento eletrónico. Compreender como o design da experiência do utilizador pode influenciar as percepções e a tomada de decisões. Análise do comportamento do consumidor: Obtenha informações valiosas sobre a adoção.

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