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Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization

by Barbara Schmenk , Stephan Breidbach , Lutz Küster
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Current price ₹3,793.00
Original price ₹4,295.00
Original price ₹4,295.00
Original price ₹4,295.00
(-12%)
₹3,793.00
Current price ₹3,793.00

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Book cover type: Paperback
  • ISBN13: 9781788921855
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Multilingual Matters Limited
  • Publisher Imprint: Multilingual Matters Limited
  • Publication Date:
  • Pages: 192
  • Original Price: GBP 33.95
  • Language: English
  • Edition: N/A
  • Item Weight: 273 grams
  • BISAC Subject(s): Adult & Continuing Education

This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.

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