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Smart Products, Smarter Services by Mary J. Cronin

Smart Products, Smarter Services

by Mary J. Cronin
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Book cover type: Paperback
  • ISBN13: 9780521147507
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Publication Date:
  • Pages: 360
  • Original Price: GBP 43.0
  • Language: English
  • Edition: N/A
  • Item Weight: 567 grams
  • BISAC Subject(s): Entrepreneurship

Billions of smart connected products are changing the competitive landscape for business and the daily lives of consumers. This book analyzes the evolution of embedded product intelligence and the impact of smart products on the automotive, wireless, energy, residential and health industries. It considers the transformation of consumer ownership models and privacy issues when smart products continuously monitor consumer behavior. Smart Products, Smarter Services recommends strategies for creating profitable smart ecosystems, product platforms and services.

Cronin, Mary J.: - Mary J. Cronin is Professor of Management in the Information Systems Department at the Carroll School of Management, Boston College. Her research analyzes the intersection of business strategy and technology, with a focus on industry transformation from technology triggers such as the internet, wireless networking, and embedded product intelligence. She is the author of numerous books, including Doing Business on the Internet (1994) and Unchained Value (1999).

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