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Smart Services: Band 1: Konzepte - Methoden - Prozesse by Manfred Bruhn

Smart Services: Band 1: Konzepte - Methoden - Prozesse

by Manfred Bruhn , Karsten Hadwich
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Book cover type: Hardcover
  • ISBN13: 9783658373436
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Publication Date:
  • Pages: 571
  • Original Price: EUR 158.87
  • Language: German
  • Edition: 1. Aufl. 2022
  • Item Weight: 1066 grams
  • BISAC Subject(s): Industries / Service

In diesem Buch setzen sich profilierte Wissenschaftler und Vertreter der Praxis mit der zunehmenden Digitalisierung von Smart Services auseinander. Smart Services beschreiben datenbasierte, individuell konfigurierbare Leistungsangebote aus Dienstleistungen, digitalen Diensten und Produkten, die �ber integrierte Plattformen organisiert und erbracht werden. Durch die Vernetzung von Leistungsangeboten �ber mehrere Anbieter k�nnen Smart Services zu h�herer Agilit�t, verbesserter Kapazit�tsverteilung und k�rzeren Responsezeiten f�hren. Die Entwicklung und das Angebot von Smart Services stellt Unternehmen vor gro e Herausforderungen, da sich die bestehenden Wertsch�pfungssysteme teilweise grundlegend ver�ndern. Vor diesem Hintergrund widmet sich das Forum Dienstleistungsmanagement in den vorliegenden Sammelb�nden den in Wissenschaft und Praxis aktuell intensiv diskutierten Fragestellungen zu Smart Services.
Der InhaltBand 1 des Sammelbandes behandelt- Konzepte f�r Smart Services aus Marketingsicht- Methoden zur Entwicklung und Gestaltung von Smart Services- Smart Services und Innovationsprozesse- Smart Services und Qualit�tsprozesse

Prof. Dr. Dr. h.c. mult. Manfred Bruhn ist Professor der Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung, an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel und Honorarprofessor an der Technischen Universität München.
Prof. Dr. Karsten Hadwich ist Inhaber des Lehrstuhls für Dienstleistungsmanagement am Institut für Betriebswirtschaftslehre der Universität Hohenheim.

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