Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Smarter: The New Science of Building Brain Power

by Dan Hurley
Save 20% Save 20%
Current price ₹2,123.00
Original price ₹2,646.00
Original price ₹2,646.00
Original price ₹2,646.00
(-20%)
₹2,123.00
Current price ₹2,123.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9780142181652
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Plume Books
  • Publisher Imprint: Plume Books
  • Publication Date:
  • Pages: 304
  • Original Price: USD 27.0
  • Language: English
  • Edition: N/A
  • Item Weight: 200 grams
  • BISAC Subject(s): Cognitive Psychology & Cognition, Life Sciences / Neuroscience, and Personal Growth / Memory Improvement

"A riveting look at the birth of a new science." --Daniel H. Pink, author of Drive

When he was eight years old, Dan Hurley was labeled a "slow learner" because he still couldn't read. Three years later, he had become a straight A student.

Until the publication of a major study in 2008, psychologists believed that intelligence is fixed at birth, that IQ is like a number tattooed on the soul. The new study showed that people can increase their "fluid" intelligence through training.

Hurley, who grew up to become an award-winning science journalist, first explored the topic in The New York Times Magazine. In Smarter, he digs deeper by meeting with the field's leading researchers--and becoming a human guinea pig. After just three months of playing computer brain-training games, joining a boot-camp exercise program, learning to play the Renaissance lute, practicing mindfulness meditation and and even getting his brain zapped in the name of science, Hurley improved his fluid intelligence by sixteen percent.

With humor and heart, Smarter chronicles the roiling field of intelligence research and delivers practical findings to sharpen the minds of children, young adults, seniors, and those with cognitive challenges.

Dan Hurley is the featured journalist in PBS's August 2013 Pledge Special, "Smarter Brains." His articles on intelligence research have been featured in the New York Times Magazine, the Washington Post, Neurology Today, and Discover magazine. He lectures to corporate and academic audiences across the United States. His fluid intelligence went up 16 percent after his training regimen.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us