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SME Entry Modes in North American Markets by Kristina Gribanov

SME Entry Modes in North American Markets

by Kristina Gribanov
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Book cover type: Paperback
  • ISBN13: 9783668968943
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 32
  • Original Price: USD 26.9
  • Language: English
  • Edition: N/A
  • Item Weight: 55 grams
  • BISAC Subject(s): International / General

Seminar paper from the year 2015 in the subject Economics - International Economic Relations, grade: 1.3, Hamburg University of Applied Sciences, language: English, abstract: Internationalisation is an important factor when it comes to successful and sustainable business management. This also especially applies for small and medium-sized enterprises (in the following SMEs), since internationalisation of SMEs can be a critical challenge. The success of internationalisation for SMEs is depended on many factors like the actual size of the company or already existing foreign experiences. To generate a successful access to foreign markets the choice of an internationalisation cannot be a spontaneous one. It has to be premised on a strategic plan. Hence in terms of international expand it is important for companies to balance the benefits and the risks of the environment as well as the firm-specific strengths and weaknesses and to formulate a suitable internationalisation strategy. Important factors of this strategy are the choice of a market and location and the choice of an entry mode.

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